Brits collectively check their smartphones 1.1bn times a day


Deloitte research reveals owners look at their smartphones 400 billion times a year, with over a third looking at it more than 25 times a day

British smartphone users collectively check their devices 1.1 billion times a day – the equivalent of 400 billion times a year.

This is according to the fifth annual Mobile Consumer Report from business advisory firm Deloitte, which analyses the mobile usage habits of over 4,000 UK consumers as part of a global survey of 49,000 people across 30 countries and six continents.

As of May-June 2015, three quarters (76 per cent) of UK adults owned a smartphone, up six per cent from the previous year to May 2014 and 14 per cent from 2013.

It revealed more than a third (36 per cent) look at their smartphone more than 25 times a day, while 16 per cent admitted to looking at it more than 50 times a day.

Twelve per cent reach for their smartphone as soon as they wake up. More than half (55 per cent) do so within 15 minutes of waking up, with more than a quarter checking their phones within five minutes of going to sleep every night.

The research also found that two thirds use their devices while on public transport; 65 per cent while at work; and almost a third use them while eating at a restaurant.

Deloitte head of technology, media and telecommunications Paul Lee said: “The modern, touchscreen-based smartphone is less than a decade old, but it is more intertwined with our lives than ever. Constant technological improvements are allowing us to delegate more and more tasks to our phones, from ordering taxis to browsing catalogues and paying for a meal.

“The frequency of consumers glancing at their smartphones arguably makes it one of the best value devices available. For the sixth of smartphone owners who look at their devices 50 times or more a day, the cost per glance is less than two pence a day for a £700 handset kept for two years. And that’s before allowing for trade-in value.”

Elsewhere, 30 per cent of smartphone users now use 4G, up from eight per cent a year ago, while the number of UK adults making mobile payments has risen from three to 13 per cent.

The research found that barriers still exist here for the majority of owners. Security was cited by 42 per cent as the primary reason for not using their phone to make a payment, followed by “I don’t see the benefits of using this” (35 per cent) and users lacking the necessary feature or app on their phone (22 per cent).

Lee added: As technology companies continue to launch and market their mobile-payment systems, smartphone users will increasingly accept it as a method of payment. Within the next year, we would expect around 10% of smartphone owners to regularly make mobile payments. Early adopters may choose to leave home without the need to carry a wallet or purse.

“However, for the mainstream consumer, it will be many years before credit cards are dispensed of entirely; cash’s anonymity may well mean it remains in circulation for generations.”