Californian manufacturer has sent out invites for launch event at 7,000-seater Bill Graham Civic Auditorium in San Francisco at 6pm UK time
Apple is preparing for one of the biggest launch events in its history after inviting around 7,000 guests to see it unveil its latest iPhone.
The Californian manufacturer is expected to unveil follow-ups to the iPhone 6 and 6 Plus at an event to be held at the Bill Graham Civic Auditorium in San Francisco at 10am PST today.
The world’s most valuable company is also expected to unveil a new iPad, which is being called the iPad Pro, and the follow-up to its Apple TV set-top box.
Rumours have swirled around the next iPhone for months, after Mobile News exclusively revealed the launch date would be September 9 following a leaked email from Vodafone.
Questions still remain over whether the new smartphone will be called the iPhone 7 or the iPhone 6s, although reports suggest the latter is more likely, with the device expected to feature a similar design to the popular iPhone 6.
The device is expected to be the first from the manufacturer to feature Force Touch technology, which was recently included on Huawei’s Mate S handset and also included in the Apple Watch. The technology allows users to vary the pressure they put on the handset to do different things, similar to how a long-press function works now.
The screen is also rumoured to support 4K, as well as 240fps slow-motion footage, while the camera is expected to be upgraded to a 12MP sensor.
A leaked benchmark claims to show the iPhone 7’s A9 chip as 20-30 per cent more powerful than the A8 found in the iPhone 6 in both single and multi-core performance, as well as topping the Samsung Exynos 7420 for single-core, but losing out when all cores are fired.
Apple is also expected to bump up the internal RAM, from 1GB to 2GB. Storage options are expected to remain the same at 16GB, 64GB and 128GB.
iPad Pro and Apple TV
At last year’s launch event, Apple unveiled its first ever wearable, the Apple Watch, which went on sale in March. Rumours claim Tim Cook and co. will use this event to launch a new, more powerful iPad and the follow-up to Apple TV.
Mooted specs include an Apple A8X/A9 CPU backed up by 2GB of RAM, while the device is expected to cost somewhere in the region of £600 for the basic model.
The rumour is also claiming the US manufacturer will launch a revamped version of Apple TV, which has not been updated since 2012.
Tim Cook famously dismissed the product as a “hobby” in 2010 but it has since generated more than $1 billion in sales in a single year (2014).
The latest update is expected to see the product challenging Microsoft and Sony as a gaming device, with a more specialised controller that will include haptic feedback.
Where to watch
The Apple launch event is scheduled to take place today (September 9) at 6pm BST and can be streamed online.
It can only be watched on an Apple device, namely Macs, iPhones and iPads. Android phones or Windows PCs will not be able to screen the broadcast.
The launch can be streamed here or for full coverage follow @mobilenewsmag on Twitter for live details.