EE launches ‘Connect’ service aimed at grabbing 4 million M2M connections by 2017


EE has launched its ‘Connect’ service aimed at helping the network achieve its target of getting four million connected machine to machine (M2M) devices by 2017

The network currently has two million M2M connections and it hopes the new Connect service, aimed at businesses, will enable it to hit its targeted four million by 2017. The service is part of the network’s £1.5 billion investment into expanding its UK 4G coverage between 2015 and 2017.

Speaking to Mobile News, EE director of MVNO and National M2M Jason Bellman said: “Whether it’s people or machines, the launch of EE Connect is about supporting our ambition in the M2M space. It’s a big commitment for us and it’s something we want to continue to invest and focus on.

EE Connect offers businesses with M2M devices the opportunity to receive data delivered over EE’s 4G network. M2M is the technical term used to describe the process where connected devices, such as vending machines, gas meters and more, deliver data about their status or performance to a business owner over a wireless network.

Bellman told Mobile news that he has seen significant demand from businesses for connecting to EE’s 4G network for some time.

He said: “We’re seeing growth and demand in the automotive industry, for example. Manufacturers want to have a relationship with their car away from the factory and dealership. Having a SIM in the car lets them know what their cars are doing, manage software updates, support in-car entertainment and update maps.

This is a massive step up for us and this hasn’t happened quickly. It’s a big investment for the business and it’s a commitment for the wider connected community. Customers have been asking for this proposition and capability of access to our network with an M2M model for some time. We’re now able to give it them.

EE Connect currently has over 80 partners, including established energy providers and car manufacturers. Bellman refused to disclose the names of these partners.