Exertis becomes B2B distributor for Kaspersky Labs

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Distributor will now provide anti-virus firm’s value add products to resellers as extension to existing B2C partnership

Kaspersky Labs has appointed Exertis UK as its new B2B channel distributor, it has announced.

Exertis will now be able to offer its reseller base Kaspersky’s range of value-add B2B products, including anti-virus, malware detection and firewalls.

Kaspersky claimed the appointment followed a substantial growth in the UK B2B space over the last year, which has seen 250 new resellers registering as a partner, giving 582 in total.

The two firms already have an existing partnership in the consumer space space (B2C) but now Exertis will be able to offer the security companies products to business-to-business resellers as well.

Kaspersky Lab UK and Ireland MD Kirill Slavin said: “Protection is not just about patching on basic security for businesses today, it is about building cyber-resilience into the very heart of operations. There is an immense opportunity for the channel and we’re delighted to bring Exertis UK Ltd. on board to bolster the sales process.

“Exertis UK Ltd brings two very distinct approaches to the market. Its value added distribution offering encompasses technical excellence and experience in the security arena. It can also help our business get further reach into the mass reseller community, a move which is invaluable for resellers and customers alike.”

Exertis VAD Solutions MD Grahame Smee said: “We’re looking forward to working with Kaspersky Lab as it enters an exciting stage of growth in the channel.

“The cyber-threat landscape is evolving and this relationship will help us to deliver a value-add proposition for businesses from a company that is globally renowned for its knowledge and expertise in the cybersecurity arena.”

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