Experts back Apple’s “best ever” iPhones to smash sales records


Newly-launched iPhone 6s and 6s Plus can be a “huge success” and are the most innovative smartphones Apple has ever produced

Industry analysts praised the launch of the new Apple iPhones, claiming their huge success will set it up for a potentially record-breaking Q4.

Apple launched the iPhone 6s and 6s Plus on September 9 in front of more than 7,000 attendees at the Bill Graham Civic Auditorium in San Francisco.

More than 700 million iPhone handsets have been sold since the original was unveiled back in 2007, and analysts see no reason why the new models won’t continue its trend of breaking all previous sales records before it.

CCS Insight chief of research Ben Wood hailed the new iPhones “a huge success”, adding Apple has included the most innovation in the smartphones to date and as a result has predicted “a massive fourth quarter” for the manufacturer.

“They’re going to be a huge success. Apple only needs to make a few updates and changes and it could persuade millions to move onto the new range. This latest update shows they’ve put in the most innovation to date and it’s the iPhone with the most number of features.

“Massive Q4”
“It wasn’t necessary for them to make this launch so big, but it shows how important they thought it was. Those who are disappointed are naïve and need to a look at themselves in the mirror. This will probably bring a massive fourth quarter for them.”

IDC research director for European mobile devices Francisco Jeronimo was also impressed, claiming they will continue Apple’s momentum in persuading old iPhone and rival OS users to upgrade.

“The new iPhones are very impressive but what has become clear is Apple is looking to the long-term, with a large focus on the upgrade cycle,” said Jeronimo. “It has long dominated the high-end price bands but the growth is coming is coming from lower tiers, which Apple doesn’t operate in.

“New features, such as 3D Touch, provide strong reasons for both iPhone 5 and 5s users, as well as those from rival ecosystems like Android, to upgrade. Apple users know the quality of their products and are loyal.”

Kantar Worldpanel ComTech consumer insight director Imran Choudhary added: “This one has more incremental upgrades than previous S models have. Things like improving the camera to 12 megapixel is something Apple hasn’t done before on an S cycle. Particularly exciting is 3D Touch, which will really help the engagement when using the device and will have an impact.”

However, Gartner research director Roberta Cozza was a little less optimistic, saying the launch was underwhelming.

“It was an interesting launch in terms of the new features such as the 3D Touch and new UI, but this was what we were expecting and there was nothing groundbreaking. These new features will not persuade existing iPhone users to upgrade.”

The new iPhones were made available for pre-order in the UK on Saturday (September 12) across all major retailers and operators and go on sale from September 25.

The iPhone 6s starts from £539, whilst the iPhone 6s Plus will be available from £619. Both come with either 16GB, 64GB or 128GB of internal memory and available in silver, gold, gunmetal grey and the new rose gold version.