Mystery Shopper: Charing Cross

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Mystery Shopper has heard a lot about 4K video and thinks it sounds very interesting. Can each network sell the benefits of 4K video well? What deals can they offer alongside the phone?

5: EE

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 2/5
Total – 11/30

4: Carphone Warehouse

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 2/5
Total – 15/30

3: Vodafone

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

2: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 19/30

1: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 21/30

Summary

Phone cameras have come a long way since the first camera phone was introduced. Many now have cameras which rival the quality of many professional standalone shooters.

Asif at EE wasn’t convincing and we left the shop feeling very unsatisfied.

Jamie at Carphone Warehouse wasn’t much better, but at least he was able to answer some of our questions properly.

Will at Vodafone was optimistic and made it very convincing that the Xperia was the phone to go for.

Schal at O2 was very polite and showed decent knowledge.

But Three’s Mustafa takes top spot for his enthusiasm to demonstrate the features we were looking for.

Full article in Mobile News issue 598 (September 28, 2015).

 

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