Mystery Shopper: Holborn

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Mystery Shopper can’t quite decide whether he wants to be tied into a contract yet, so he wants a SIM-only plan with unlimited data and a phone for under £100 to go with it. What can the networks offer him?

5: EE

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 11/30

4: O2

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 2/5
Total – 13/30

3: Carphone Warehouse

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 20/30

2: Vodafone

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 21/30

1: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 26/30

Summary

The amount of videos, games and apps many phone users use these days mean that a measly 1GB of data isn’t enough for most users. Most need between 5GB and 10GB.

Idris from EE looked like he couldn’t really be bothered to answer my query.

Rory from O2 wasn’t that much better and his recommendations were really vague.

Alamin from Carphone’s honesty about the iPhones was refreshing.

Tommy from Vodafone picked up a shaky start with a solid sales technique.

Three’s George takes the crown, however, for giving me plenty of detail about the products and really giving me a personalised service.

Full article in Mobile News issue 599 (October 12, 2015).

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