Brightstar Corp. appoints Benoit Scheen as president of EMEA


International telecoms veteran replaces Bela Lainck, who has been promoted to lead the distributor’s Global Services division 

Brightstar Corp. has appointed Benoit Scheen as its new president of Europe, Middle East, Turkey and Africa region. His role is effective immediately and sees him based in London and report to Brightstar president and CEO Jaymin B. Patel.

Scheen will assume responsibility for all Brightstar business in EMEA and the growth and integration of wireless distribution and services. Brightstar serves device and accessory manufacturers, mobile operators, retailers and enterprise customers across nearly 50 countries in the region.

He served as executive vice president of Europe at Orange for three years where he held P&L management of €12 billion revenues generated by 38,000 employees, serving 65 million customers across the European footprint. He was also a member of the executive committee of the Orange Group, responsible for the company’s subsidiaries across Europe, excluding France.

Prior to that, he was CEO of Belgian mobile operator Mobistar for four years and had spent 13 years at HP, and held several executive roles including vice president and managing director of Belgium and Luxembourg.

Additionally, he is also a board member for Scandinavian telecoms and home entertainment company TDC and Belgian B2B internet service provider Evonet.

Scheen replaces Bela Lainck, who has been promoted to lead Brightstar’s Global Services organisation, responsible for aligning all of the firm’s solutions across the entire mobile device lifecycle. He will lead the global effort to unify its go-to-market teams and deliver complete solution delivery for Brightstar’s OEM, operator, retailer and enterprise customers in 100 countries across six continents.

Patel said: “Benoit brings a wealth of experience in technology and telecommunications, ranging from leading mature, international companies to launching start-ups in the mobile market. His entrepreneurial spirit is well-aligned with our way of doing things and his know-how is a great match for our business partners.”