EXCLUSIVE: Exertis bags smartphone distribution deal for Wileyfox


IT and mobile distributor expecting “exponential” growth from the newly launched manufacturers Swift and Storm debut handsets. Agreement takes the number of direct handset manufacturer agreements to seven. 

Exertis has taken its number of direct manufacturer distribution agreements to seven, after signing newly launched brand Wileyfox on an exclusive contract.

The IT and mobile distributor, confirmed the agreement today (October 23), which adds to its existing deals with Samsung, Microsoft, LG, Sony and ZTE and KAZAM who, like Wileyfox, was set up by Daniel Readman.

Wileyfox, dubbed by some as the UK’s answer to Chinese brand Xiaomi, announced its first two devices, the Swift and Storm back in August,  adopting an online only sales strategy. The dual SIM- 4G devices, which cost £129.99 and £199.99 respectively are on sale at etailers Amazon, Expansys, Clove and Ebuyer.

Exertis said it is seeing “significant” sales of the two models through Amazon, for which it provides all order fulfilment and is aiming to boost awareness and sales across other areas of the markets it operates in.  Woodman said Amazon sales are set to exceed unit shipment expectations for this quarter, but declined to provide numbers.

“By backing Wileyfox in this exclusive relationship we will enable the company to get to the people that want it,” said Woodman.

“Exertis is always focused on bringing the cutting edge of technology to its customers, and this new mobile operating system puts us on the bleeding edge.”

Former Motorola UK and Ireland general manager, now CEO of Wileyfox Nick Muir added: “These handsets contain top tier hardware components and our exclusive partnership with Exertis in the UK has been a critical part of the launch.”

The Storm handset has a 5.5 inch FHD display, Qualcomm Snapdragon 615 chipset, 20MP rear camera and 8MP front facing camera with flash, with 32GB ROM and 3GB RAM memory, plus expandable MicroSD up to 128GB.

Swift has a five inch display and runs on a Qualcomm Snapdragon 410 chipset. It uses a 13 megapixel rear camera and five megapixel front facing camera, has 16GB memory which is expandable with MicroSD card up to 32GB.

 It also runs the CyanogenMod version of the Android operating system. Cyanogen gives users several customisation options not available on stock Android, such as more calibration of screen settings (including colours and temperature), as well as CPU and GPU performance.

It also comes preloaded with significantly less bloatware found on other Android devices with skins added by rival manufacturers, such as HTC Sense or Samsung’s TouchWiz. The mod has seen millions of downloads by Android users, but the WileyFox is the first phone to come to the UK running version 12.1 of the mod.

“Exertis is always focused on bringing the cutting edge of technology to its customers, and this new mobile operating system puts us on the bleeding edge. We expect the user base of Cyanogen and therefore Wileyfox’s device sales to grow exponentially, and we are helping our resellers to get these exciting products out to end users,” Woodman added.