Big blow for BlackBerry after latest operator handset snub

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BlackBerry Priv

Carphone Warehouse exclusive on new Priv device runs out in two months – but operators have no plans to stock handset for consumers

BlackBerry’s attempts to re-establish its handset business in the UK market have been dealt a severe blow after failing to sign a single operator to stock its first-ever Android run device, the Priv.

Carphone Warehouse announced this month it will become the exclusive supplier of the new handset, when it goes on sale on November 6.

However, Mobile News has learned the exclusive agreement with Carphone will expire at the end of the year.
O2 and Three have both confirmed they have no future plans to stock the handset, while sources at EE and Vodafone said they had yet to make a decision, although admitted talks were being held. They added that any agreement would likely be for business customers only.

Exit rumours

The news follows comments published in Mobile News earlier this month (issue 599), which revealed BlackBerry’s market share in the UK had fallen from 21 per cent to just two per cent in the past five years – with global numbers down from 80 million to 30 million since 2013.

The manufacturer sold just 800,000 handsets during Q2 (down from 2.1 year-on-year) and had losses of £43
million leaving many to predict BlackBerry’s exit from the market – something CEO John Chen has since hinted is
an increasing possibility.

BlackBerry’s last major handset, the Passport launched a year ago, with EE, O2 and Three all snubbing the so called “make or break” device, with only Vodafone confirming stock.

1 COMMENT

  1. I have a passport that i would not swap it’s great but I understand the issue it’s great for business users but crap for any one else but the prev needs to be in the shops for customers to try, no one is going to buy a phone without trying it

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