Samsung aiming to replicate consumer success in B2B

0
1172

Manufacturer topped $1 billion in sales revenue last year and is heavily increasing its focus on B2B

Samsung says it is aiming to replicate the success of its consumer business in B2B after revealing sales revenues topped $1 billion last year.

The manufacturer has heavily increased its efforts on the B2B space for the past two years, having created its
Samsung’s enterprise sales division in 2013.

According to Samsung Electronics UK and Ireland vice president for enterprise business Graham Long, the first two years were devoted to establishing relationships with customers and establishing an understanding of their business in terms of the solutions they required. This saw the firm gain closer engagement with enterprise customers, operator and MDM partners, such as BlackBerry, and boost its effort in security through its KNOX offering.

Enterprise market

Long revealed Samsung had met its target of delivering $1 billion worth of B2B and enterprise revenues into the business in 2014.

“Our increased focus on the enterprise market is yielding good returns for us,” said Long. “Increased engagement with enterprise customers has been key – our channel and operator partners now have a far better understanding of what we’re all about. We’re focusing on this market for months and years to come to ensure we enjoy the success in B2B that we have always enjoyed in B2C.

“We’re now seeing a number of different projects and rollouts with many customers. We’re not just selling them one product but we are now in a position to sell two, three or even four products into the same customer.

“When I meet a lot of enterprise customers now, it’s not just about us explaining how important B2B is to us. The market can see that Samsung recognises that B2B is an extremely important part of what we do. We’re moving that conversation onto the next level.”

According to Canalys market share figures, Samsung overtook Apple as the largest B2B manufacturer in the UK Q1 (ending March), and maintained its position in Q2 with share of 27 per cent, ahead of Apple (26 per cent) and Microsoft (25 per cent).

Samsung_Futurescape-5241Futurescape

Samsung held its third annual Futurescape enterprise event in Holborn, Central London between October 20-22.

The three-day conference attracted 600 attendees, including Samsung’s top 450 enterprise customers it engages with directly, with a primary focus around enterprise mobility and solutions.

Samsung’s aim was to see how it can partner to work more effectively with existing and prospective customers, demonstrating solutions with third parties and how they help businesses with any current mobility issues.

This was centred around presentations and panel discussions involving the likes of travel company Arriva and South Wales Police, with guest speakers from Samsung including Graham Long and UK and Ireland enterprise sales director Suzanne Homewood. A ‘Mobility Solution Zone’ enabled visitors to experience hands-on demonstrations of Samsung’s latest products and solutions.

NO COMMENTS

LEAVE A REPLY