Apple sold more smartwatch devices than any of its rivals combined to take market leading position. Samsung momentum dropped down a Gear ahead of new model.
Apple continued to dominate the smartwatch market during Q3 (ending September) shipping more than than 300,000 units, more than any other manufacturer combined.
According to figures from Canalys, unconfirmed by Apple who does not reveal watch sales numbers, the manufacturers has now sold seven million units since it first went on sale back in April. Canalys estimated around 4.2 million of those shipments came in the first three months.
Pebble’s Time Steel smartwatch was second behind Apple with 200,000 sales, whilst Samsung sales of its Gear had fallen ahead of the released of its Gear 2 follow up during the same period, although numbers have not been provided.
The Appe Watch was initially only available in nine countries at launch, including the UK, US, Australia, France, Germany, Hong Kong, Japan, Canada and its fastest growing market China. It has since gone on sale across 38 markets.
“Apple continues to dominate the smart watch market, holding onto its sizable lead through the second quarter of Apple Watch shipments, said a spokesperson from Canalys. “The company has now shipped nearly 7 million smart watches since launch, a figure in excess of all other vendors’ combined shipments over the previous five quarters. In Q3 Apple was the only smart watch vendor to ship more than 300,000 units.”
The figure, whilst market leading, are still likely to fall well short of previous market expectations, with CCS Insight chief of research Ben Wood originally forecasting numbers to reach 20 million by the end of the year.
Numbers are expected to be boosted however during the Christmas period, particularly for the lower priced Sport model (10 variants), with prices ranging between £229 and £399. This is compared to the higher end stainless steel versions, which range from £479 and £949 in store.
Competition in the market is also expected to increase with a number of new smartwatch entrants from established watch brands backgrounds such as Fossil and Tag Heuer each planning to launch their first smartwatche devices before the end of the year.