Multi-million pound festive push launches across all major advertising mediums in the UK and Ireland
Currys PC World has launched a £10 million Christmas advertising campaign – its first ever over the festive period.
The ‘Spare the Act’ campaign, which features Hollywood actor Jeff Goldblum, launched yesterday. It is broken into five different adverts with the first installment promoting products such as the Microsoft Surface.
It includes a collection of 40″, 60″ and 90″ ads, with a fuller length 2’30” hero ad focused around the Intel-powered device.
Rolling out across TV, cinema, Video on Demand, radio, print, social media and online in the UK and Ireland, the ads will appear during high-profile TV slots on November 7 and 8, including X Factor and Downton Abbey.
The campaign, which will be supported by a nationwide digital campaign from November 9, aims to demonstrate that Currys PC World understands Christmas doesn’t always live up to our expectations, positioning the retailer as the solution’ with the right electrical product.
Dixons Carphone chief marketing officer Gary Booker said: “We love Christmas and we know our customers do too, but we also know that in reality it comes with its fair share of family politics, awkward moments and disappointing gifts.
“Our ‘Spare the Act’ campaign is made with this in mind, reminding customers that we understand them and that we’re there for them; whether it’s for preparation, entertainment or gifting.”