Android returns to growth in Europe’s five big markets


Sales share up 1.6 per cent year-on-year across the UK, Germany, France,Italy and Spain, with iOS share fallingĀ 

The Android operating system returned to growth in Europe’s five big markets following a decline that began a year ago.

This is according to the latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending October 2015.

Android accounted for 70.9 of the five biggest European markets (Great Britain, Germany, France, Italy and Spain) combined, up 1.6 per cent from a year ago.

Meanwhile, share for both iOS and Windows fell 0.6 per cent to 20 per cent and 8.3 per cent respectively. Kantar said the marginal decline for iOS was primarily driven by a deceleration of growth in the UK and Germany, with sales of the iPhone 6 and 6s Plus already representing close to a third of iOS sales in these five markets.

In the UK, Android remained the leading operating system by sales share, down 0.7 per cent to 51.9 per cent. iOS accounted for 39.5 per cent of the market in the three month period after seeing its share rise 1.2 per cent.

Kantar Worldpanel ComTech chief of research Carolina Milanesi said: “In Europe’s big five markets, thanks to a strong performance in Italy, Spain and France, Android showed year-on-year growth, but that OS success did not produce a clear vendor win, as different names showed strength in different countries: Huawei in Italy and Spain, and Samsung in France.”

Kantar business unit director Dominic Sunnebo added: “In Great Britain, Android’s decline considerably decelerated, thanks to a stronger performance by Samsung and LG. iOS share grew year-over-year and quarter-over-quarter, although at a more modest pace than in previous quarters.”