Chinese manufacturer says its consumer business group saw sales rise 45 per cent year-on-year in the region
Huawei has seen its sales revenue in Western Europe increase by 45 per cent to more than $2 billion in 2015.
The Chinese manufacturer claimed the massive increase in sales had been driven by strong reception to its high-end Mate S and P8 handsets, plus stronger operator relationships. It currently works with O2, EE and Vodafone in the UK.
“The rapid growth in Western Europe encourages us in our business strategy to focus on the premium segment. Western Europe is one of our key markets and with global brand awareness increasing, we see that we are on the right track to become a truly loved brand”, says CEO of Huawei Consumer Business Group Richard Yu
According to figures from Kantar Worldpanel, in Q3 Huawei became the second largest Android manufacturer in the five big European markets (UK, France, Germany, Spain, and Italy) after Samsung. In 2014, Huawei was the sixth largest.
Huawei also said brand awareness across Europe had grown significantly. It’s own survey found awareness of the manufacturer had grown by 30 per cent year-on-year to 64 per cent in the region.
In May 2015, Huawei was named one of BrandZ’s ‘Top 100 Global Brands’ of 2015 for the first time, ranking 16th in the technology and science category, with a brand value of $15.335 billion.
Huawei CEO of consumer business group Richard Ren: “This success is mainly based on our new business strategy that focuses on three areas: Firstly, we have extended our offering in the mid and high-end smartphone segment and have received very positive feedback from consumers on our flagship products such P8 and Mate S.
“Secondly, we have intensified our co-operation with key operators and channel partners to create a win-win collaboration for each party involved. And, last but not least, we have extended and improved the retail in-store experience for end-consumers.
“These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region and we want to build on this achievement by continuing to offer innovative and stylish devices that meet our customers’ needs.”