Apple promotes Jeff Williams to chief operating officer role


This is part of a number of changes that see two other senior appointments and SVP of worldwide marketing Phil Schiller’s role expanding

Apple has promoted Jeff Williams to the role of chief operating officer as part of a reshuffle of its executive team.

He joined Apple in 1998 as head of worldwide procurement and in 2004 was named vice president of operations. He fills the role that has been vacant since CEO Tim Cook assumed his post in 2011.

Since 2010, Williams has overseen Apple’s supply chain, service and support, and the social responsibility initiatives that protect more than one million employees worldwide.

The manufacturer said he has played a key role in its entry into the mobile phone market with the launch of the iPhone, and continues to supervise development of the Apple Watch.

Johny Srouji is joining its executive team as senior vice president of hardware technologies. In nearly eight years as vice president of this division, he has overseen custom silicon and hardware technologies including batteries, application processors, storage controllers, sensor silicon, display silicon and other chipsets across Apple’s entire product line.

Schiller’s role increased

Senior vice president of worldwide marketing Phil Schiller is expanding his role to include leadership of the App Store across all Apple platforms. He leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including worldwide product, international, education and business marketing.

More than 11 million developers create apps for Apple’s four software platforms – iOS, OS X, watchOS and tvOS – as well as compatible hardware and other accessories, with customers downloading more than 100 billion apps across these platforms.

Finally, Tor Myhren will join Apple in Q1 as vice president of marketing communications, reporting to Cook. He replaces Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

Myrhen will be responsible for the manufacturer’s advertising efforts and will lead a team that spans a range of disciplines from video, motion graphics and interactive web design to packaging and retail store display.

He joins from Grey Group, where he served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek’s ‘Global Agency of the Year’ for both 2013 and 2015.

Apple CEO Tim Cook
Apple CEO Tim Cook

‘Hands-down the best’

Cook said: “We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognising the contributions already being made by two key executives.

“Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

“In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. Tor Myhren will bring his creative talents to our advertising and marcom functions.”