CES 2016: Cubic Telecom to provide connectivity for Audi


Irish MVNO will provide all connections infotainment systems in more than one million Audi cars across Europe

Dublin-based service provider Cubic Telecom has struck a deal with car manufacturer Audi to provide more than one million cars with connectivity.

Audi, which owns an 18 per cent share in Cubic following a joint €18 million investment with Qualcomm last year, but has now selected the MVNO to provide connections in its infotainment systems.

The deal is the largest in the Irish firm’s 10-year history, with CEO Barry Napier exclusively telling Mobile News it could be worth up to $100 million in revenue over the next three years. Cubic’s revenue for 2015 was $5 million in 2015.

“We are thrilled to partner with Audi to provide its drivers in-car connectivity,” said Napier.

“This partnership is a testament to Cubic Telecom’s ability to rapidly expand connectivity programs for users across not only Europe, but global markets as our solution can be easily scaled worldwide to comply with customer needs as well as local regulations.”

Cubic’s MVNO runs on EE in the UK, and the firm also has direct partnerships in 13 other countries across Europe. Audi will begin rolling out the connectivity later this year.