Truphone appoints former HP and Adobe man Banks


Alan Banks joins as the company’s chief sales and marketing officer

Truphone has appointed Alan Banks as its new chief sales and marketing officer. Banks will report directly to new CEO Ralph Steffens, who was appointed last week (January 6)

The newly created position will see Banks lead global sales and marketing teams in the UK, Netherlands, Spain, Portugal, Germany, Poland, Hong Kong, Australia and the US.

He joins from marketing software specialists Marketo, where he was marketing director for EMEA from February to November 2015. Banks also held previous roles as Adobe’s EMEA regional vice president (June to December 2013) and HP’s UK and Ireland regional vice president (March 2009 to June 2013).

UK-based Truphone provides customers with single SIM cards, which have multiple international numbers enabled for use in over 200 countries.