Mobile payments made up third of transactions in Q4


Smartphones surpassed tablets for online payments for the first time in 2015, while iPads recorded the highest average value transaction

More than a third of payments made online in the final three months of 2015 were done over a mobile device, according to research from payments firm Adyen.

34 per cent of transactions were made on mobile in Q4, up from 30 per cent in the previous quarter. In the UK, the figure reached 49 per cent, with over 34 per cent on a smartphone.

Globally, smartphones have now surpassed tablets for online shopping, with 17.5 per cent of all transactions made on phone (up from 14 per cent), compared with 16 per cent on a slate (down from 17 per cent in Q4 2014).

In Europe, that figure 23 per cent of transactions were made on a smartphone, compared with 11 per cent on a tablet.

Despite the increasing popularity of smartphones, Adven found that iPads were used for the highest average transactions ($107). This was followed by PCs/Laptops at $106, then Android tablets at $86, iPhone at $83, and Android smartphones at $73.

“Mobile payments, both in app and browser-based, are driving the growth of eCommerce, and this trend is particularly noticeable by the acceleration in mobile payments for methods such as JCB and Alipay,” said Adven chief commerce officer Roelant Prins.

“As mobile become the primary way for global shoppers to go online, and payment methods such as JCB see over half of online payments on mobile, the era of a mobile-first approach to payments is upon us.”