Nicola Philbin leaves role as Honor UK head

Honor UK and Ireland head Nicola Philbin

Philbin took the role in July last year after spending 10 years at parent company Huawei

Huawei has confirmed that Nicola Philbin has left her role as Honor UK and Ireland head after spending just six months in the position.

Mobile News understands Philbin left the company at the end of November. Huawei said will look to fill the position, though no timeframe was given.

Prior to joining Honor in July last year, Philbin spent a decade at parent company Huawei. Her most recent position at Huawei was head of consumer business group. She was responsible for building a relationship with Three owner Hutchison Whampoa in 12 international markets.

A spokesperson for the company said: “Nicola Philbin returned to the UK to support the Honor Business Unit in the UK and Ireland. Her role was to implement a strategy and penetrate new market segments.

Honor-7“Following the successful delivery of this strategy, and after more than a decade with Huawei, she is moving on to embrace new opportunities in the market. We would to thank her for all her hard work for Huawei and Honor over the last ten years and we wish her well in her next challenge.”

Honor is Huawei’s e-commerce sub-brand, launched in the UK in 2014. The brand achieved sales 20 million handsets in its first year.

Speaking to Mobile News last year, Philbin said she expected the brand to ship more than 40 million devices by the end of 2015.

“We have seen massive growth within a year and we expect that to continue,” said Philbin, prior to her departure. “The target for this year is to go to 40 million handsets and internationally from 1.5 million last year to six million and we are absolutely on track.

“We are at the beginning, but I’m very excited. Honor has already successfully executed a very strong strategy in Asia region and we will aim to replicate some of that success here.”