Genuine Solutions recycling arm targets global growth hubs in key markets
GSUK, the recycling and recovery arm of Genuine Solutions is to open up to six new processing hubs by 2021 as it aims to become a “globally established” business.
The Surbiton-based firm told Mobile News it is accelerating its plans following continued growth, which sees it handle around 200,000 units per month, and 15 million since launching the business in 2008.
The business receives accessories, devices and batteries from 23 countries including France, Portugal, Spain and Ireland. Customers in the UK include Dixons Carphone, EE, Vodafone, Three, Tesco and Sainsbury’s which are refurbished and resold into the market.
GSUK managing director Paul Crossman said the company plans to open a new facility in Madrid within the next 6-8 months.
Five year plan
It is targeting partnerships with mobile operators such as Telefónica-owned Movistar, Orange, Vodafone and Yoigo, which account for some 50 million subscribers between them.
The Madrid base will measure 900 square metres and initially employ up to 15 staff. GSUK already has an office in the Spanish capital, which it opened in 2012. A further five depots both in and outside of Europe are being discussed, but locations were not specified.
“We’re developing a five-year plan whereby we have a minimum of five or six depots around the world in key market places,” said Crossman. “Opening a facility in Madrid would be a key milestone because Spain is considered a major mobile market.
“Our ambition is to be a truly global company but we want to have a local presence in our key markets – the more localised we are, the closer we can get to our key clients in that local area.
“The UK must come first though,ensuring it is really robust and scalable, and that begins with our processes in terms of how we do things and the messaging we portray and [that the] systems that tie it all together across these territories are consistent.”