Virgin Media added 159k post-paid mobile customers in 2015


Almost a third of customers joined the MVNO in the final three months of last year, as Virgin attributed its growth to its SIM-only offering

Virgin Media saw its postpaid mobile base increase by 159,000 to 2.26 million last year, driven by the popularity of its SIM-only deals.

The MVNO, which runs on the EE network, saw its overall base remain flat at 3.1 million as it’s pre-paid base fell by 200,000 to 755,000 at the end of December.

Almost a third of new contract customers joined in the three months up to December 31, when it added 41,000 post paid customers but lost more than 50,000 prepaid connections.

The number of customers taking up multiplay bundles remained flat. Customers taking up two products out of mobile, fixed line, broadband and TV had grown from 17.6 per cent to 18.8 per cent. Three products had fallen slightly from 65.9 per cent, while quad-play bundles fell from 17.1 per cent to 17 per cent.

In a statement, Virgin Media said: “Moving to our mobile operations, we added 48,000 postpaid subscribers in Q4 and 159,000 in 2015. This growth was driven by the popularity of our SIM-only contracts and the success of our Freestyle23 mobile proposition in the U.K., which offers customers increased flexibility with separate handset and airtime contracts.

“We have continued to build momentum in business-to-business and remain focused on leveraging the growth opportunity in the small business market. We launched a 300 Mbps broadband service for small business customers in January 2016 and will extend this to home office workers in March 2016, with our first ever targeted proposition for this customer group.”