O2 launches ‘UK’s first guide’ to keeping children safe online


The operator has partnered with the NSPCC to create the app

O2 and the NSPCC have launched what they claim is the UK’s only app designed to help parents keep their children safe online.

The Net Aware guide is a free app which also outlines the internet’s 50 most popular social media sites, apps and games. Both companies conducted market research to create the it. Over 1,700 children and 500 parents were asked by the NSPCC and O2 to review and rate the most popular social media sites and apps. The top five sites with inappropriate content were Sickipedia, Chatroulette, Omegle, Ask.fm and Yik Yak.

O2 marketing and consumer director Nina Bibby claims the app can make it easier for parents to monitor their child’s online safety. She said: “As a parent it can be difficult to keep up with the many different websites, apps and games our tech-savvy children know so well.

It’s vital that parents actively participate in their children’s digital life to help them stay safe online. That’s why the latest Net Aware guide and our partnership with the NSPCC is all about giving parents the support, advice and information they need to have the right kind of conversations about the online world.”

According to the research, 50 per cent of children said they’ve seen sexual or violent material on social media, apps and games. Over 78 per cent claimed they joined social media before the age of 13.