Vodafone and EE come bottom in Which? mobile satisfaction survey


Giffgaff came first place for the second year running

Vodafone and EE have been named the worst performing networks in the latest Which? mobile satisfaction survey.

Over 4,100 Brits were surveyed in February this year about the operator they use. They were asked to rate them on customer service, ease of contacting, value for money and incentives. Customer scores were determined on how satisfied the sample was with their network and how likely they would recommend them to others.


Both EE and Vodafone came joint second bottom with a score of 49 per cent. Lebara sat at bottom with 46 per cent. TalkTalk ranked above Vodafone and EE with a score of 54 per cent.

Giffgaff was crowned the winner for the second year running with a score of 79 per cent. Which? claimed its prepay SIMs, unlocked handsets and low prices had helped. Asda Mobile (72 per cent) and Tesco Mobile (70 per cent) were positioned second and third respectively, with Asda’s prepay service being rated highly for value for money.

Which? director of campaigns and communications Alex Neill said: “Our latest survey once again shows that the major mobile providers are still failing on the basics of customer service. Telecoms are an essential part of modern life and so providers need to start delivering for their customers.”

Vodafone woes

The Which? survey follows Ofcom’s latest Telecoms and Pay TV Complaints report in March. The number of complaints Ofcom received about Vodafone from customers had more than double over the course of a year.