Mystery Shopper: Westfield, White City

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Mystery Shopper has heard that virtual reality (VR) technology is now available on smartphones. What can our retailers tell us about this growing market, and what phones can give us our own VR experience?

5: Vodafone

VR knowledge – 1/5
Product knowledge – 1/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 5/5
Total – 11/30

4: EE

VR knowledge – 2/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 4/5
Total – 12/30

3: Three

VR knowledge – 2/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 15/30

2: Carphone Warehouse

VR knowledge – 3/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 20/30

1: O2

VR knowledge – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 28/30

Summary

VR is a fast growing sector,with a number of major manufacturers making their play at Mobile World Congress this year.

So it’s somewhat surprising how little the sales staff knew about virtual reality.

All correctly recognised the Samsung Gear VR as an option, but most of them had very little else to offer.

All I got from the salesperson from Vodafone was a blank look and some vague information of the Galaxy range.

EE and Three kept me waiting too long for too little info. Andreanna in Carphone Warehouse was a little better but didn’t give me the full information I wanted

Tari at O2 answered all my questions to seal a deserved win.

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