Network launched in June last year running on EE, but Post Office confirmed it will stop selling to new customers with immediate effect
The Post Office has ditched its MVNO less than a year after launching the service.
The MVNO, which runs on EE’s network, was launched in June 2015, but will close down in August, the Post Office confirmed.
The provider said it will stop selling SIMs at the 213 of its 11,500 UK branches where it was available effective immediately, giving existing customers three months to find a new provider before they are cut off.
“We have decided to conclude this trial as results did not give us sufficient confidence that mobile was going to contribute to our goal of becoming commercially sustainable,” Post Office CCO Martin George explained.
“This decision demonstrates that we are prepared to make difficult decisions to focus our investment where it can have the biggest benefit, such as in continuing to improve our retail network, digital capability and our product portfolio.
“We apologise for any inconvenience this causes our ‘Pay As You Go’ mobile customers and our focus is now on letting them know how to switch to another supplier, keep their existing number and receive any refunds they are entitled to.”
The MVNO was due to launch across 50 Post Office branches as well as online (fulfilment from Brightstar) in Autumn, 2014, but was pushed back.