Regulator has partnered with Telephone Preference Services to help mobile users opt out of unsolicited sales and marketing calls
Ofcom and the Telephone Preference Service (TPS) has teamed up to launch a new nuisance call blocking service for mobile.
The text-to-register service will allow mobile users to opt out of unsolicited sales and marketing calls by adding their numbers to a “do not call” database.
It is illegal for companies to make unsolicited sales or marketing calls to numbers that are registered with the TPS without prior consent.
TPS head John Mitchison said: “Rogue callers operate illegally and against the interests of ordinary people.
“Texting will make it easier for people to register their mobile numbers on the TPS, which is the only official no-call list, and help us stamp out rogue callers once and for all by giving the Information Commissioner more ammunition to prosecute these cases.”
According to Ofcom research, only half (48 per cent) of people familiar with the TPS are aware that mobile numbers can be registered, compared to almost nine in 10 (88 per cent) for landline phone numbers.
Just 2.9 million mobile numbers are registered on the TPS database, compared with 18.5 million landline numbers.
Ofcom consumer group director Lindsey Fussell said: “Many millions of landline customers already take advantage of the protection the TPS gives against nuisance calls, and we want to ensure it’s as easy as possible for mobile users to do the same.
“We encourage anyone who wants to reduce the number of frustrating and unwanted calls to their mobile phone to register with the TPS today.”
To register, mobile customers need to text ‘TPS’, followed by their email address to the shortcode 78070. They will receive a text reply from the TPS confirming their number has been successfully added to its database.
Registrants should notice a gradual reduction in unsolicited sales and marketing voice calls after a few days, although it can take up to 28 days for the service to become fully effective.