O2 launches multi-million pound ‘More For You’ campaign


The campaign will be supported by three videos directed by BAFTA winning director Stevan Riley

O2 has launched its new multi-million pound advertising campaign called ‘More For You’ which will be supported by various online and TV campaigns.

Three films directed by BAFTA award winning director Stevan Riley will be shown online. Each is designed to highlight how important phones have become to the British public. Those who view the videos online are invited to take quizzes on how their phone habits compare to the rest of the country.

An additional TV advert includes various O2 products, such as Priority which give early access to gig tickets and exclusive restaurant offers. It will air on Sky 1 tonight at 20:45. The campaign will also run online on social media and in cinema screenings.

O2 marketing and consumer director Nina Bibby said: “Like many great campaigns, Be more dog was ahead of the curve when it hit our screens back in 2013. The time has come for the next chapter in the O2 brand narrative, by introducing More for you.”