EE brand director McHugh to depart next month


Operator veteran becomes the latest to leave the operator following its £12.5 billion sale to BT 

EE brand director Spencer McHugh will leave the business next month after more than 13 years at the mobile operator.

McHugh’s most notable achievement is the creation and development of the EE brand, building it from scratch to one that is the 12th largest in the UK today.

He has headed up a number of popular marketing and sponsorship campaigns, including Orange Wednesdays, T-Mobile Royal Wedding, Glastonbury, BAFTA and most recently the partnership with Wembley which saw EE become the first lead parter of the national stadium.

McHugh joined Orange in January 2003 and for seven years held several senior roles including head of digital and marketing, head of brand communications and marketing director.

He continued to hold that position, first following the Orange/T-Mobile joint venture of Everything Everywhere in May 2010 and then the creation of EE in October 2012. His replacement will be announced in due course.

“Immensely proud”

“It’s been an extremely difficult decision, but now feels like the right time for me to pass on the reigns, as I look for a new challenge,” said McHugh.

“I’m immensely proud of what we have achieved over the years from Orange Wednesdays and the T-Mobile flash mobs right up to the creation, development and growth of the EE brand.”

McHugh is the latest big name to leave the operator following its £12.5 billion sale to BT. EE CEO Olaf Swantee announced his departure at the end of last year, with chief financial officer Neil Milsom and chief marketing officer Pippa Dunn leaving in January.