Lenovo unveils “something different” with new Moto Z smartphone series

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New flagships Moto Z and Moto Z Force include innovative ‘Moto Mods’ design, allowing you to customise your device with add on attachments such as a projector and a speaker Lenovo has unveiled a new series of modular flagships called the Moto Z range at its Tech World event in San Francisco.

The devices, the Moto Z and Moto Z Force, both come with a modular design, allowing “MotoMods” which can be attached to the devices through 16 connector pins on the rear of the device magnetically.

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Moto Z with JBL ‘SoundBoost’ attachment

Similar to LG’s modular design with the G5, launched at Mobile World Congress in February, these MotoMods include a 22 hour battery pack, a rugged cover fitted with a wide-angle lens, a camera-style grip complete with a flash module and optical zoom, a stereo speaker setup, and a detachable projector, which includes its own built-in battery.

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Lenovo CEO Yang Yuanqing and Hollywood star Ashton Kucther

Celebrity brand representative and ‘Product Engineer’ Ashton Kutcher (pictured below, right) commented during the event: “The best thing about MobileMods is the options are truly infinite. When you modulate a phone, you can do anything. You can make your phone capable of doing anything.”

Lenovo claims the Moto Z (pictured below) is the world’s “thinnest premium smartphone” at just 5.2mm. It includes a 5.5-inch QHD display, a Snapdragon 820 processor, 4GB of RAM, a 13-megapixel rear camera and a 5MP selfie snapper. It packs 32GB or 64GB of inbuilt storage plus room for a memory card, and 5.2mm thickness. moto force new web The device is also water resistant and comes with a battery Lenovo claims can last up to 30 hours. It charges up to 8 hours of power within 15 minutes using Lenovo’s TurboPowe software. While the Moto Z Force (below) sports a 5.2-inch full-HD display, a Snapdragon 820 processor, 4GB of RAM, a 21-megapixel rear camera, 16GB and 32GB storage variants. moto force It has a 3500mAh battery which offers up to 40 hours of battery life, and 7mm thickness. It also comes with the ShatterShield screen technology found on the Moto X Force. This, Lenovo claims, makes the screen unbreakable.

Lenovo CEO Yang Yuanqing said: “There are currently more than 200 manufacturers across the world making phones that long the same, feel the same and do the same things. Lenovo are trying to do something more.

“That’s why we’ve launched the Moto Z range. A product of stylish design, full functionality, but with something different, something exciting.”

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Moto Insta Share Projector

The range will go on sale in the US in the summer through Verizon and online, while it will go on sale globally in September, with MotoMods launching alongside the devices. Details on UK carriers is expected shortly.

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