Exertis named Microsoft OEM Device Partner of the Year


Distributor recognised for bringing its “multifunctional” range of white label tablets to the market

Exertis has been named Microsoft OEM Device Partner of the Year for its Linx tablet range.

The IT, gaming and mobile distribution specialist took the gong during the annual global Microsoft Partner of the Year Awards, with the winners announced last week. It had beaten rival OEM brands from 119 countries, with more than 2,500 brands in total entering across 37 different award categories.

The award, according to Exertis, recognises partners that have developed and delivered “exceptional” Microsoft-based solutions during the past year.

Exertis mobile director Simon Woodman described the recognition as a “huge achievement” to the firm and the team, having only launched its first branded devices in 2014, just months after teaming up with Microsoft. According to GFK figures, the Linx brand is the best selling OEM brand in the UK, with Microsoft holding a 34 per cent share of that space.

“Bringing our innovative range of tablets to market in record time, becoming the best-selling Windows-based tablet in the UK and establishing Linx as a successful brand in both the consumer and B2B space has been an incredible journey.”

Market leading
“Our relationship with Microsoft at all levels has been instrumental in the success of Linx and we look forward to expanding the range both in the UK and other geographies.”

Microsoft Corp general manager, Worldwide Partner Group, Gavriella Schuster added: “Exertis is a prime example of the excellent talent we see in our Microsoft partner community to deliver innovative and transformative solutions to our mutual customers.”