Computers Unlimited rebranded as Exertis Unlimited


Distributor acquired CU in May last year but has now integrated it in to Exertis UK

Computers Unlimited has been rebranded as Exertis Unlimited, completing the integration of the IT company into Exertis UK.

Exertis’ parent DCC bought CU in May 2015 for an initial £24 million, adding £140 million to its annual turnover. The 30 year old IT distributor supplies a wide range of third party branded software, IT hardware and products to over 2,000 customers in the UK and continental Europe.

It will now operate as Exertis Unlimited, and has legally transitioned to become a part of Exertis UK as of today (July 1).

Gerry-O'Keeffe-webExertis UK&I managing director Gerry O’Keeffe (pictured, right) said: “Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies.

“Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”

Unlimited Apple

The distributor said Exertis Unlimited will continue with its specialism in products and accessories for Apple devices, as well as distributing smart home technology, products for creative professionals and audio products.

Exertis Unlimited’s reach also extends on to the continent, in France and Spain. Additionally, it has direct distribution agreements with more than 70 tier 1 manufacturers including: Adobe, Epson, Griffin, Incipio (phone cases), LocknCharge (charging solutions), Microsoft, Parrot (consumer electronics), Sonos (audio) and Western Digital (hard drives).

Exertis Unlimited chief operating officer Tony Taylor said: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years.

“It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”

Existing contact details for CU remain for Exertis Unlimited.