Genuine will supply its channel partners and customers with a range of Bluetooth headsets
Jabra has signed a UK distribution agreement with Genuine Solutions which will see it offer a range of Bluetooth headsets to its channel partners and customers.
Products being supplied by the Surbiton-based distributor include the Jabra Boost, Classic, Mini and BT2046 Bluetooth headsets.
The audio device manufacturer said that by combining the channel reach and known brand of Genuine with its high quality product range, it has taken an “important step” in significantly expanding the presence and sales of Bluetooth headsets via a recognised distributor in the sector.
Genuine becomes the third distribution partner signed up by Jabra in the UK, joining Brightstar and Kondor.
Jabra Consumer Solutions UK country manager Adam McCormick said: “Genuine Solutions are ideally placed to enable us to drive into the independent channel and they have the right channel breadth to help Jabra reach new partners and end-users.”
Genuine Solutions serves more than 1,300 customers worldwide across 45 countries, offering some 2,000 product lines. It distributes products for more than 20 brands, including Alcatel, BlackBerry, HTC, Huawei, LG, Microsoft, Samsung and Sony.
Sales and purchasing director Bav Majithia (pictured) said: “This agreement cements our market-leading position as supplier of choice to the independent channel where we have already seen substantial pent-up demand for Jabra’s innovative products.”