OnePlus halts European 3 orders amidst stock shortages

The manufacturer’s founder claimed this was due to the ‘overwhelming response’ for its latest phone
OnePlus has placed restrictions on selected European orders of its 3 smartphone due to shortages of the device. 

The manufacturer’s founder Carl Pei claimed in a blog post (August 3) that the limited number of stock was due to ‘overwhelming response’ for the phone.

Customers in affected regions will be unable to order the handset online between August 9 and September 12. This includes those in Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, France, Greece, Hungary, Ireland, Italy Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia and Spain. Those in Hong Kong will also be affected.

It is the first product from the Chinese company, which operates online only, that is available invite-free. Previous phones required users to go through a selection process before being able to purchase them. Interested customers had to register their interest online to do so.

The OnePlus 3 was launched in June this year and is the fourth released by the company since 2013. Previous handsets include the One, the 2 and the X.

Pei added that the device is OnePlus’ fastest selling smartphone. He said: “We were confident in the OnePlus 3 when it launched, but sales in mainland Europe have been way better than what we expected. Therefore we decided to temporarily pause sales in some countries in order to give inventory time to replenish.”

Although shipment figures for the 3 have never been officially revealed, 1.5 million OnePlus One units were sold in the year since it launched June 2014. There have been no specific sales figures for the OnePlus 2 either, but requests to purchase it through the invite system had reached five million just two months after its July launch last year.