C2M allows customers to make purchases on Facebook, Google Play, PlayStation Store, Spotify, iTunes gift cards and now Windows through their mobile device
O2 has expanded its Charge-to-Mobile (C2M) service to include the Windows Store for the first time.
C2M allows O2 customers to charge services on Facebook, Google Play, Playstation Store, Spotify or iTunes to their mobile bill. Yesterday (August 10), the operator added Windows Store to the service.
It means contract and prepaid customers will be able to make purchases on Microsoft devices, using the manufacturers integration with Boku, O2’s payments partner.
O2’s parent company Telefonica first partnered with Boku in 2012, making the US-based firm its preferred payments partner.
O2 Commerce MD Robert Franks said: “Consumer spend on Charge-to-Mobile has grown by 55 per cent year-on-year as more and more consumers and merchants embrace the simplicity & re-assurance of mobile payments via their phone bill. We’re very pleased to be working with Microsoft and Boku to provide customers another option on how to pay in the Windows store.”