Lycamobile expands partnership with cricket charity with £150k donation


Chance to Shine promotes cricket in underprivileged areas and is supported by England One Day captain Eoin Morgan

Lycamobile has partnered with charity Chance to Shine to launch street cricket projects across the UK as part of a £150,000 donation.

Chance to Shine is a cricket charity which encourages young people to get involved in the sport in inner-city and under privilege areas, and has support from high profile figures including Stephen Fry, Alastair Cook and Boris Johnson.

Last year, the ethnic MVNO donated more than £100,000 to the charity, and it has agreed to a add 50 per cent to its donation this year, which will be used to add 50 new projects to the programme,

Chance to Shine chief executive Luke Swanson said: “Chance to Shine Street reaches some of our most deprived communities, giving thousands of young people the opportunity to play and learn through cricket. This is an exciting period for the charity as we launch a major expansion of the Street programme, opening projects in new cities and taking the game to many more young people.

“We’re grateful to Lycamobile – alongside the government through Sport England and our many other supporters – for this sustained investment which helps us to engage, inspire and develop the next generation of cricketers.”

To celebrate the expansion of the programme, Lycamobile and Chance to Shine held an event in Coventry on August 16 which included an appearance from England One-Day captain Eoin Morgan. Morgan has been an ambassador for Chance to Shine for several years.

Lycamobile chairman Subaskaran Allirajah said: “Over the past year we’ve witnessed how Chance to Shine Street is changing lives in some of the UK’s most disadvantaged areas, breaking down barriers through the power of sport.

“This speaks strongly to our own commitment at Lycamobile to connect communities and bring people together. As such, we are delighted not only to renew but to increase our support for the programme so that more young people can benefit from this shared passion for cricket”.