Parents spending £1.2bn on back-to-school gadgets, claims uSwitch


The price comparison expert surveyed 1,000 parents across the UK last month

Parents across the UK will spend more than £1.2 billion on back-to-school gadgets for their children this Autumn, claimed uSwitch.

The consumer comparison specialist surveyed 1,000 UK parents with at least one child aged five to 16 last month. It questioned the sample on what gadgets, which include MP3 players, smartphones, tablets, laptops and smartwatches, they would likely buy their children for school. Results were averaged across the UK population.

Results also revealed that the average household would spend £397 on new gadgets at the start of the school year. This is three times the amount from the same survey conducted last year, where respondents said they would spend just £134.

More than 17 per cent said they would buy a new mobile phone, whilst 18 per cent said they would buy a laptop or tablet. The estimated value of gadgets in a child’s school bag now averages £219. More than 13 per cent said said their children would be carrying more than £500 worth.

uSwitch technology expert Ernest Doku said: “Parents are recognising that kitting out children with tech builds on what they’re now learning in the classroom – such as how to code and create their own programs. This might be over the heads of many mums and dads, but it’s great that most are recognising this is need-to-know stuff for their kids.

“When it comes to what investments to make, the key is to understand what your child needs to use the device for – it might be primarily for browsing, in which case a tablet or smartphone can work, or if it’s for writing you might find a laptop or PC works better.”