Carphone Warehouse claims demand for the new device is up 200 per cent compared to last year’s 6s launch
Olympic Gold medallist Jason Kenny helped a Carphone Warehouse customer become the first in the UK to own the iPhone 7 after hand delivering the device to her home.
The flagship went on sale today (September 16), with the Apple Store in Covent Garden opening at 8am instead of the usual 10am. However, crowds wanting to be amongst the first to get the new smartphone had begun queuing up as early as 5pm on Wednesday (September 14).
Carphone Warehouse claims Neave Maloney, a Manchester resident, had been the first in the UK to own the product after it was delivered to her by Team GB cyclist Kenny. She had preordered the handset from the retailer, who picked her at random to receive a ‘Gold Standard’ delivery service. Kenny, who also lives in Manchester, cycled through the city straight to her home.
Kenny said: “I’ve been training in and around the roads of Manchester for some years now so it definitely gave me the time advantage this morning. It certainly helped me to ensure I got the iPhone there first.”
The retailer claimed that the iPhone is set to be the most popular yet, with demand up 200 per cent compared to the 6s last year.
Carphone MD Jeremy Fennell added: “Demand for new iPhones is at record levels as people rush to be amongst the first recipients. We want to ensure our customers get their hands on the new phones the moment they launch.”
The phone is also on sale from EE, Vodafone, Three, O2 and Virgin Mobile. It was unveiled at the start of this month (September 7) with Apple CEO Tim Cook hailing it as the best ever device created by the manufacturer. It comes in two variants; a 4.7-inch 7 (£599) and a larger 5.1-inch Plus (£719).