Brand, name, logo and website have all changed in a move to raise the profile of the business’ online presence and help provide greater level of communication for customers
ShP Limited has rebranded as ICT reverse, in a move it says reflects its recent development and plans for the future
On September 5, the Lancashire-based company’s brand, name, logo and website (www.ictreverse.com) all changed. The firm had been known as ShP (Second hand Phones) since its establishment in 2001.
Since then, the business has been recognised as a provider of reverse logistics for all ICT data bearing assets, with its customer base spanning police forces, NHS Trusts and councils.
According to the company, in line with strict government legislation, corporate firms are increasingly relying upon it for the safe removal and management of all data on mobile phones, laptops and PCs.
ICT reverse said as one of the few providers to hold multiple ISO accreditations and waste carrier licenses, it can provide customers with the relevant sustainability reports to operate a compliant business.
It claimed the rebrand will raise the profile of the business’ online presence and help provide a greater level of communication for existing and prospective clients.
ICT reverse managing director Craig Smith said “We have been planning the rebrand for some time and it coincides with a period of strong growth in our business.
Updating the brand
“The ShP brand was revolutionary at the time of launch in 2001, but with the increased focus on reverse logistics for all data bearing assets, we felt that our brand needed updating to better communicate our extensive service offering. We have always tried to be innovative with marketing and the evolution of our brand underpins this.”