Exertis launches ‘daring and innovative’ Microsoft incentive

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The campaign is designed to increase the attach rate of Microsoft Office Home & Business 2016

Exertis has launched a ‘daring and innovative’ incentive designed to increase the attach rate of Microsoft Office products.

The ‘Dare to Ask’ campaign was started by the Basingstoke-based distributor today (September 29). Any reseller who orders a Microsoft desktop or laptop will get a free copy of Microsoft Office Home & Business 2016 if they are not asked to add the software to their purchase.

This is applicable to requests made over the phone or via email. It is only limited to one free copy per reseller whilst stocks last.

Exertis computing general manager Simon Barnard said: “This campaign is designed to accelerate our attach rate as a whole and by running this promotion, it makes this incredibly visible to our customers who should all expect to see or hear Microsoft Office mentioned on every quote, regardless of format.”

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