Ingram Micro UK launches new programmes for resellers

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Distributor unveils performance-based incentive platform to reward partners with points and prizes 

Ingram Micro UK has launched several new programmes for its resellers aimed at driving more business and increasing sales.

The first of these initiatives is called IM+. This will reward resellers with points and prizes in exchanges for attending training, buying selected products or meeting set targets.

They can then redeem these points in an online gift shop. Vendor partners will also be able to host their own incentive programmes on the platform, aimed at making it easier for customers to track their performance.

Resellers only need to register once for the platform and will then have access to their own personalised dashboard with daily updates on the points they have gained.

Last month also saw the launch of the distributor’s new digital publication, Ingram Micro Advisor. This includes information for the channel such as marketing tips and Cloud updates.

Ingram Micro UK claimed this has already received “excellent” feedback from its partners and is set to continue with a second edition being released in December.

This will be further supported by a new website of the same name which will provide additional content i9n the form of blogs, articles and white papers.

Ingram Micro UK and Ireland chief executive Matt Sanderson: “The launch of both IM+ and Ingram Micro Advisor are part of a longer term strategy to help, inform, support and reward our resellers.

“We are positive that our new initiatives will be well received by our partners and hope that they are utilised and grow with adoption.”

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