Google Pixel goes on sale in UK

google pixel

Pixel is Google’s first own-branded device and will be sold exclusively by Carphone Warehouse and network partner EE

The Pixel has gone on sale in the UK from today (October 20) and has been ranged by Carphone Warehouse and EE.

The Pixel was launched in front of hundreds of journalist in London earlier this month and is the first to be branded by Google.

A ‘best-in-class’ 12MP camera is onboard, currently the highest scoring smartphone camera on DXOmark (89), an industry benchmark.

However the key USP for the Pixel is Google Assistant. The Pixel is the first device to have Google Assistant built in, and is a rival to Apple’s Siri. Google Assistant is able to learn its user’s habits as time goes on. If disdain for Italian food is mentioned, Google Assistant remembers to keep future searches relevant.

Leading industry players have backed Google to compete with Apple and Samsung at the premium end of the smartphone market with the new Pixel.

The Pixel comes in two forms: the 5-inch Pixel and the larger 5.5-inch Pixel XL. The Pixel range utilises an all-metal design with an AMOLED display. Both will have 32 and 128GB of internal memory, and a Snapdragon 821 2.15GHz processor. Battery capacity is 2,770mAh for the Pixel and 3,450mAh in the Pixel XL.

EE are marking the Pixel launch with a giant Google location pin in EE colours, at London’s iconic Marble Arch. The pin is taller than two double decker London buses and is designed to celebrate EE’s exclusive network partnership with Google. The Pixel is free from £50.99 per month, on 24 month contracts from EE.

The devices come in “very black” and “quite silver”, with Carphone Warehouse selling across most major networks, Three and Virgin are not included. Prepaid pricing starts from £599.99.