Creative Tech and Line Up on board for MWC



Creative Technology and Line Up have been appointed by the GSMA to provide technical and production services for the Mobile World Congress (MWC).

The upcoming event, which will be in its 30th year, is going to be held at its usual venue in the Fira Gran Vira in Barcelona between February 27 and March 2.

Live events specialist Creative Technology will assist by providing displays and audio systems for presentations and networking events.

Line Up, who also specialises in the organisation of sporting and music events, will also provide onsite management support to the GSMA team behind the conference.

GSMA Head of Events for Europe Eulalia Ripoll Giralt said “Mobile World Congress is viewed as the industry’s must-attend annual event.

“We look forward to working with Line Up and Creative Technology to deliver an outstanding experience to our conference and Ministerial Programme attendees.”

Creative Technology Business Development Manager Matt Eve added: “Although we have a strong heritage in music and sport, conference and exhibitions are some of the world’s most high-profile shows.

“Creative Technology is synonymous with major live events and we couldn’t be more pleased that our response saw us win the Mobile World Congress business.”