Study finds more than three quarters will shop online – the same number that plan to visit a high street outlet
Almost half of mobile customers plan to make Christmas purchases this year, with more than three quarters shopping online – equal to the amount that intend to go in-store.
This is according to a poll carried out on 1,000 people by advertising marketplace Rubicon Project between August 23-25.
Customers claimed the reason for buying Christmas gifts through their mobile phone are for convenience, better pricing and easy comparison.
It also found 88 per cent of shoppers will research Christmas gifts online. Notably almost a quarter (24 per cent) of shoppers are not planning to do any in-store Christmas shopping this year.
The most popular retailer for Christmas shoppers this year according to the study, will be Argos. Marks & Spencer and eBay will follow in second and third respectively.
Rubicon Project UK and Nordics managing director James Brown said: “UK consumers are increasingly looking for an easier way to navigate their way through what can traditionally be a stressful holiday season.
“The results of this study show that the savvy shopper is making the most of the convenience and efficiency that technology affords, by utilising digital shopping when they can.”