Huawei, OPPO and Vivo all saw increases in worldwide market share, accounting for just under a quarter of the smartphone sales
Worldwide sales of smartphones totalled 380 million units in the first quarter of 2017 according to Gartner.
The results for Q1 are a nine per cent increase on the same period of 2016 adding over 30 million devices to the quarterly total.
Chinese manufacturers Huawei, OPPO and Vivo enjoyed a successful first quarter, increasing market share to 8.3 pc, 4.6 pc and 4 pc respectively, accounting for 23.9 per cent of the global market share.
Both Apple and Samsung saw a dip in market share and sales but together sold over 130 million devices, accounting for over a third of the worldwide share of the market with 13.7 pc and 20.7 pc respectively.
In the operating system battle, Android stretched it’s share of the market which now stands at 86.1 per cent, taking advantage of a decline in Apple’s sales with Android and iOS accounting for 99.8 per cent of the global market.
Gartner research director Anshul Gupta said: “The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped with innovative features and aggressive marketing and sales promotion have further helped these brands to take share from other brands in India, Indonesia and Thailand.
“Although Samsung announced that preorders for the S8 and S8 Plus are up 30 per cent, the absence of an alternative to the Note 7 and the fierce competition in the basic smartphone segment are leading Samsung to continuously lose market share.
“Sales of iPhone were flat, which led to a drop in market share year on year” continued Gupta “Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands OPPO and Vivo, amongst others.”