Jabra bolsters ranks for Bluetooth revenue chase

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GN Group wing Jabra appoints new staff to target growing bluetooth market and grow business

Jabra has announced the appointments of James Bain and Faith Pattie in its pursuit of revenue in the bluetooth accessories market.

Bain (right) joins as national account manager in the retail and online team. He will be responsible for managing relationships with key accounts and the selling of Jabra’s consumer portfolio.

He joins from fellow accessories manufacturer BlueChip World. Prior to that position he held purchasing roles at Asda, Carphone Warehouse and Orange.

Pattie joins as UK channel marketing manager from Samsung in the same role. Replacing Tori Tracey, who has been promoted into the Jabra central retail and channel marketing team.

Her responsibilities includes marketing engagement with key partners and driving consumer-focused campaigns.

Expansion in Bluetooth

Speaking to Mobile News, Jabra SVP of marketing Calum MacDougall said priority is in expansion within Bluetooth technology: “Bluetooth stereo in particular is a significantly growing market, and we see a double-digit growth in that market across Europe.

Parent company GN Group produced a revenue of 5.2bn Danish Krones (£620bn) in 2016 with a sterling exchange rate of five to one.

MacDougall said: “That’s what we delivered last year and we’ve delivered profitability in the first two quarters of 2017.

“We are looking or people with strong retail and consumer experience that can help to produce our innovative new products.”

“With major brands and consumer electronics [it] reflects the direction we want to go in, and also reflects that we’re able to attract people from those sorts of businesses.”

Jabra employs a thousand people worldwide with parent company GN Group employing around 4,000 people.

GN Group comprises GN Hearing, which produces hearing aids, and Jabra focuses on commercial products such as headphones, headsets and audio products.

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