Buyers don’t trust facial recognition, says report


The biometrics  surge is greeted by a weary consumer. 

In conjunction with Apple’s iPhone X Launch last Friday the world’s largest comparison site for virtual private networks recently released a report stating that over 60 per cent of British consumers are unconvinced by facial recognition, with fears about Apple’s ability to keep facial data safe.

Even though within hours the iPhone X sold out of pre-orders, its key feature has consumer confidence issues.

The survey reached more than 2,000 adults with 27 per cent of respondents suggesting they don’t consider it a good idea. Unsurprisingly, 79 per cent of those surveyed prefer to unlock their devices with a fingerprint or passcode.

The research also suggests that one of the main FaceID fears is businesses profiteering from biometric data as many consumers fear issues with consent. Fortyseven per cent also outweighed concerns about the new feature making it easier for criminals to
access their devices.

Using biometrics to unlock devices isn’t a new feature – it has been around since the Toshiba G500 and G900 which introduced fingerprint scanning in 2007.

Yet it’s widely recognised that it became a mainstream feature in 2013 with Apple’s Touch ID. Considering the age of biometric technology, 11 per cent of those surveyed prefer facial recognition offering a slight positive to the results for Apple.

Yet when questioned about unlocking the device with facial recognition 27 per cent feared a loss of privacy.