Vodafone changes ‘absolutely right’


Latest iteration of partner programme increased proposition value, says director

Changes made to the Vodafone Partner programme over the past 12 months were “the right thing to do” according to the director of partnerships for the network. The latest iteration of the programme has been running since the start of the year and has received a £1 million investment from Vodafone over the past 18 months with a similar figure promised by the end of 2018.

However, in that time, dealers have expressed their frustration at the network scrapping connection bonuses, reducing revenue share and changing the upfront payment model to a revenue share model which, according to them, could have sparked a “revolt” at the time.

Speaking to Mobile News, Vodafone director of partnerships and alliances Helen Freestone said the changes to the programme were made to order to increase the value proposition to partners.

She said: “Absolutely, it was the right thing to do, these changes that we have made are really valuable. “The partner programme is helping support the channel, helping our channel get stronger and we are really seeing the benefits now.”

Digital Age

Following the changes to the programme, Freestone was quick to add that the network is “totally focused on the partner channel”, adding that the changes were made to be able to offer more to partners and cited social media training, free marketing material and consultations as well as a newly-introduced leasing scheme for devices.

Freestone also said that preparing all Vodafone partners for “the digital age” is a focus point for her. she added: “Digital, for me, is about how you engage with the customer and how you engage with the partner.

“Working with an organisation like Vodafone, with our network and our reach and our brand is a real powerhouse.

“We want to be working closely with our partners, helping them grow and thrive because that would be a missed opportunity.”