The race for Congress
Wednesday 5 March 2008
As Barcelona gets back to normal after being descended upon by a who's who, and what's what, of mobile, MaryLou Costa picks through the pieces of the biggest industry event in the calendar.The rumpus in Hall 8 of the Fira Di Barcelona centred on new touchscreen handsets, the launches of which will precede a scramble for market share gains in the UK over the coming months.
Despite the annual rush of press releases from show hosts the GSM Association (GSMA), the Mobile World Congress has increasingly become an event about devices.
This year’s show in Barcelona was no exception – advertising from manufacturers was most prominent and, with the notable exception of Motorola, the big five had kept their 2008 powder dry for this event to unveil the headline acts in their forthcoming handset portfolios.
On the back of the success of its Viewty and Prada touchscreen devices, LG entered Barcelona with a triple whammy – the KF700, KF600 and K510, all touchscreen sliders with three megapixel cameras. The Korean manufacturer also launched its first GPS-enabled smartphone, the Symbian-powered KT610.
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