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Issue 428
Voted Best Magazine in the Independent Mobile Phone Dealers Association Awards 2007
Clark White also publishes
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Mystery Shopper Special: Westfield
November 20, 2008
All the major mobile retailers were present and correct at the opening of Europe’s largest in-door shopping centre, Westfield, at the end of October. As was the Mobile News Mystery Shopper, after a latop/mobile broadband bundle. How would the new stores cope with our topical request?
T-Mobile
The store was incredibly loud, with huge speakers at the entrance blaring out an unusual selection of songs; Hit Me With Your Rhythm Stick was playing as I entered.
Staff were walking around with balloons, handing out flyers about the Google G1 handset – it was quite a circus.
But it wasn’t long before Arun approached. When I asked about laptop bundles with mobile broadband, he replied: “We don’t do that.”
But what of dongle deals? “Oh yeah, we do those,” he said.
I paused, expecting him to pick up the mantle. He didn’t, so I asked.
He said for £15 per month on an 18-month deal I’d get unlimited browsing and 3GB of downloads.
He asked brusquely if he could help with anything else and, giving barely time to reply, walked off. I was glad to leave Cirque de T-Mobile.
Position = 6th
Product range = 1/5
Product knowledge = 3/5
Airtime knowledge = 3/5
Questioning ability = 0/5
Sales ability = 1/5
Shop appearance = 3/5
Total = 11/30
Full article in Mobile News issue 427 (November 17, 2008).
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